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Finally . . . How to grow your designer business faster and smarter -- even in this economy!
Finally . . . How to grow your designer business faster and smarter -- even in this economy!
Our Price $297.00


  • Stay afloat and even prosper despite the economy, the price of materials or any other perceived obstacles.

  • Understand exactly what your company is worth, and how to increase that number.

  • Learn how to confidently plot out a rewarding and prosperous future.

  • How? The answers -- and a whole lot more -- are now available in a dynamic business-building package geared specifically to you, the entrepreneurial jewelry designer.

    When I decided to come up with the ultimate in useful advice for designers, I assembled a team of experts, put them on a stage and got them over the course of an entire day to explain EXACTLY what it takes to make a designer company successful. The event was called the Designer CEO Summit and it has since become the gold standard for designer business guidance.

    It was absolutely wonderful!

    Thank you, Cindy, for putting on the most fabulous event I've attended in the industry! Loved listening to every speaker! Wished I could write fast enough. Thank you!

    Sharon Wei
    Sharon Wei Designs

    By the end of the day, it became clear that what all of the presentations added up to was a clear, comprehensive guide to growing a designer business -- your business -- faster and smarter.

    It was also obvious that this information was so important, so crucial to the success of every designer that it had to be made available to absolutely every one of you. And not just for a one-time viewing; these presentations are so packed with useful information that they will be used as reference material again and again.

    The result is this five-disk set of six-plus hours featuring a jam-packed series of presentations that will practically turn you into a business whiz kid who:

  • Can assess just how healthy your business is and know what to do to improve it ­-- regardless of your financial situation.

  • Knows what steps to take to build a brand -- and just as importantly, what NOT to do.

  • Understands how best to approach retailers to get the most advantageous deals.

  • Finds your best friend in any retail situation.

  • Realizes what it takes to become a nationally-recognized designer who sets trends and influences others -- this from an industry veteran who's reached that peak.

  • That's powerful stuff, and there's tons more. In addition to full-blown presentations there is a packed one-hour rapid-fire session in which experts in fields like display design, public relations and online tactics offer up tip after tip just for jewelry designers. And there's still more!

    But beyond what is actually said in these definitive presentations is another benefit that's harder to quantify. It's what happens to your enthusiasm for your choice as a career -- it soars!

    As you learn more and more, the future looks brighter and brighter, or at the very least, far more hopeful. And that is because you the artist are becoming more competent and confident about the business side of your career.

    Once that happens, once you remove the guesswork, once you KNOW what to do to succeed, your energy just skyrockets.

    Full of relevant information

    This conference was so full of relevant information. I'm thrilled I attended and can't wait to start putting into action what I've learned. Thank you!

    Susanne Siegel
    Susanne Siegel Ltd.

    If you are like most people in the jewelry business, you don't have an MBA from Harvard -- or anywhere else for that matter. Yet you are running a business in a field crowded with competitors, and more are graduating into the workforce each year. How can you possibly compete on just your native intelligence and design talent?

    The short answer is you probably can't, and certainly not at your maximum. And you certainly can't until you fully embrace the idea that you are, in addition to being an artist, a businessperson.

    For many designers, it's the numbers part of business they don't like -- detest, even -- but you have to embrace it, and learn as much as you can about it. It's what makes the most successful designers successful.

    Let me make this point absolutely clear:

    As I stated in one of my (admittedly irregular) Tips of the Week, the BIG SECRET about what makes a designer successful -- without exception -- is an unswerving focus on running his or her designer enterprise as a business.
    Not a profitable hobby, not a means to express oneself and maybe keep a roof over your head, not a creative passion with a business aspect attached. It's a business first and foremost. Period.

    Those who succeed do so by making jewelry to make money. Everything else is secondary.

    That may come across as extreme or oversimplified but it's not. It's what I've learned after more than 20 years working with designers.

    And if you want to succeed in business, you'd best learn all you can about it. That's where the Designer CEO Summit package comes in. It's an amazing distillation of practical, comprehensible advice on several aspects of running a designer jewelry business, and is for everyone not qualified to put the initials MBA after their name.

    This conference was awesome

    This conference was awesome, so informative. The speakers were wonderful, knowledgeable and generous.

    Mikelle Terson
    Mikelle Design

    As I said earlier, when I started this project, I wanted the best business advice and guidance I could get for jewelry designers, and I got it. And now you can have it, too. With this package you get:

    Ready for Anything: Plan Like a CEO and Get Ready for Growth
    by Andrea Hill, former CEO of Rio Grande and owner of StrategyWorx, business consulting group. Video of entire presentation.

    Get Into the Mind of Your Customer: How Retailers Think, Buy and Sell Your Work and How You Can Influence It All
    by Kate Peterson, the industry's "retail ninja strategist" who advises retailers on how to maximize their sales. Video of entire presentation.

    Behind a Designer's Studio
    The legendary Lisa Jenks, noted jewelry designer trailblazer, shares more than 20 years worth of hard-won insights. Video of entire presentation.

    75 Tips in 75 Minutes - dozens of rapid-fire tips during lunch
    Michael Schreier, buyer,, expert in retailing and online sales
    Gary Schroder, owner, Visual Exhibitionism, display and packaging expert
    Marlene Richey, owner, Marlene Richey LLC, small business management expert
    Stacy Kaplan, co-owner, Truth be Told, Inc., celebrity PR specialist
    Katie Hellmuth Martin, online guru, owner, Katie James Pixilated and co-founder of 'Preneur. Video of entire presentation.

    An Inside Look at Branding
    Meeling Wong, For the first time anywhere, hear how Meeling guided some of the most prestigious and successful designer jewelry brands in the creation and execution of their branding strategies. Transcript of her presentation.

    Mp3 files of all the sessions so you can listen at your convenience.

    Texts of the tips presented at the lunch Panel

    Background and contact information on the presenters

    All of that -- the video presentations, the transcripts, the mp3s, the lists of tips, all of it and more -- comprises the CEO Summit package.

    And to make this offer even more complete, we're adding a bonus disk! At no extra charge to you, we're including another relevant video, a Designer Day presentation on sales technique and strategy by Keith Rosen, the Executive Sales Coach.

    You'll see how this is a natural fit to the CEO Summit material. Over the course of almost two hours this sought-after sales coach removes a lot of the fear and loathing many have about selling. You can check Keith out at

    The cost for all of this is just $297 -- for more than six hours of the best business advice plus additional material, all tailored to you, the jewelry designer. That price is less than what you would pay any one these experts for just a single hour of their time. And these people are the best in the business!

    Now if you're ready to discover exactly what to do to gain control of the business side of your company, it's time to get started.

    Don't kick yourself later for not taking action. The next move is up to you.


    Cindy Edelstein

    P.S. The sooner you get this invaluable educational package, the sooner you will take charge of your business -- and your future. And the sooner you will reap the benefits that brings.

    P.P.S. If you think your business doesn't need any boosting or redirection , try your hand at these four questions:

    How would you rate these business practices, good or bad?

    1. I'm putting a good deal of my resources into getting my jewelry onto the red carpet.

    2. As far as my brand goes, I am okay as long as I have a clear idea of it in my mind.

    3. Honestly, getting into Neiman's and Barney's will solve most of my problems.

    4. My design alone is enough to differentiate me from all others in the marketplace.

    It turns out that none of these -- none! -- are good core business practices. They may be useful in certain situations or they may be important as part of your plans but as the mainstays of your business they are likely to do you more harm than good.

    Our experts in the Designer CEO Summit package explain why.