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home | Our Advisory Council | Marty Hurwitz

Marty Hurwitz

Marty Hurwitz, one of the best-known and most highly-regarded marketing experts in the jewelry industry, is CEO and Founder of MVI Marketing Ltd, and developer of the Jewelry Consumer Opinion Council (JCOC).

His lectures and articles have enlightened successful designers across the United Stattes about the critical role that market research plays in their business, the importance of making it intelligently-targeted and scientifically-based and how it affects both marketing and sales.

The Jewelry Consumer Opinion Council's new AutoPilot program, which brings you a vast amount consumer response to designs you test-market for a modest fee, is available here at a discount to Network members. As Marty points out in his presentations, knowing what consumers think of a new product before you put it out there in the marketplace is absolutely invaluable, both in how you might tweak the design itself and how you might go about selling it.

Until now, designers needed major funds in order to undertake the kind of research they can now get with the AutoPilot program -- funds they mostly did not have. Now, just about everyone can test-market a new design, a new idea, a new design approach and find out how well it is received by the general populace. And being a member of the Network makes this crucial step in running your business even more affordable. If you haven't joined already, here is another reason to do so. Do it now by clicking here.