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home | Success Tips Archives | Press Release Tips for Success

Press Release Tips for Success

In order for the world to know about you ... you have to do some public relations. Luckily, the jewelry trade press is an easy audience. They're eager to receive your new photos and business information. BUT you have to send them the right stuff.

How do you know what's right for each magazine, you may ask?
We have polled the editors for you.

~ Hedda Schupak, Editor-in-Chief of JCK Magazine (and JCK Style and JCK Luxury) says that for press releases, if they're just a Word doc with no images, then either format is fine. Photos on CD only, please. Largest email she'd like to receive is no more than about 300k. Her address is 360 Park Avenue South, NYC 1001

~ Cheryl Kremkow, Editor-in-Chief of Modern Jeweler ( says e-mail is fine for press releases. Photos by e-mail are fine also, maximum file size 10MB.

~ Mary Wisniewski, the new Associate Editor in charge of fashion for National Jeweler ( prefers e-mailed press releases.

~ Cynthia Unninayar, Editor-in-Chief of JQ International prefers snail mail with a CD, and preferably all files be placed on the CD.

~ Helen Driggs, Managing Editor at Lapidary Journal likes email of a text file or PDF (text extractable) and photos by CD (300 DPI 8x10).

~ Paul Holewa, editor of InStore Magazine ( likes everything via email.

~ Amber Michelle, Editor-in-Chief of Rappaport Report ( is happy to get everything by email, as well.

Bottom line is ... SEND THEM YOUR STUFF!!!

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