http://www.jewelersresource.com

VIP Photo Gallery Tip

One of the most clever marketing tips I'd ever heard came from a very savvy designer who was preparing for her first national trade show.

She wanted to make sure she got whatever trade press she could but she worried that she might miss the editors. Or not recognize them. So she created a "cheat sheet" of sorts ... she collected photos of important editors from their magazine's masthead and pasted them into a book.

Soon she started to add trade show managers, important buyers, famous designers...her book had become an invaluable Who's Who so that she (and eventually her staff) could recognize at a glance those folks that could help her business flourish.

We've taken her idea to the next level and we're creating a VIP Gallery on our members' only website for all our subscribers to share.

With a little time, you could create your very own VIP Gallery, too

© 2006-2011 Jewelers Resource Bureau All Rights Reserved. Reproduction without permission prohibited.