Online Press Release Distribution Tips
I was thinking that this week I wanted to discuss all the ways you can distribute your own press release on the web. And lo and behold, I received today an e-newsletter on the very same topic! Here's what the experts at Mequoda Library have to say on the topic, plus a list of free and affordable service options:
On the Internet, press releases take on new meaning. They provide search-engine visibility and additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it's becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.
Some online PR distribution services are free, and some are paid. Here is a list for your consideration:
www.prnewswire.com ~ industry leader/best regarded
Some of the paid services offer multiple payment options, depending on your distribution preferences. On PR Web, for example, you can choose free distribution, which is limited to PR Web distribution, SEO, and RSS feeds. Or you can opt to pay up to $80 to be included in Google News, Yahoo! News, eMedia Wire, and others.
Don't be shy -- try sending some press releases out into the universe and see what happens. If you craft a compelling press release, you can garner a lot of buzz without a lot of cas