On Video: A Quick Tip for Members from Vicente Agor

Vicente Agor is one of the rising stars of the jewelry industry. Here, he gives some advice about a tool that, skillfully wielded, has helped keep his star on the ascendant. It's the the press kit, and you absolutely have to have one.

Keeping the press people informed about what you do -- with the hope and expectation that you will be featured or at least mentioned in an article -- is an important component of your recipe for succcess. Vicente shows you what a kit should include.

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