When it comes to selling your jewelry,
you don't want your efforts to end up
like these TV characters
Like many other fine jewelry designers we know, you may be a fan of the TV series 'Lost' which is great because it is terrific at what it does -- keeping you entertained for about an hour at a time.But when it comes to selling your jewelry, 'Lost' is the LAST thing you want to have happen. You want to be FOUND. Well, have we got great news for you!Now there's a place online where retailers, magazine editors, stylists and even consumers go to look for designers of fine jewelry. And here's the best part: you can post pictures of your jewelry there for free!If you've ever wanted to be "found" by people in any of those categories, in other words, people who are interested in your jewelry, here's the one place that caters to all of them. It's called JewelryDesignerFinder.com and it's a brand new product from Cindy Edelstein, the Jewelers Resource Bureau and our partners in this endeavor, Ideal Diamond Solutions (IDS). (More on this in a moment.)
We built this new site to give every designer doing original work in fine jewelry a place to showcase their work absolutely free of charge. Our research at trade shows told us that retailers were dying for an easy way to find new designers. Of course, since they were at trade shows, they were on the lookout for whatever might catch their eye.But trade shows can be big -- the JCK Show alone has more than 2500 exhibitors -- and it is impossible even over the span of four days to to spend an appreciable amount of time at each booth. So a way was needed for retailers to find new fine jewelry, catch up on the latest trends and discover new talent, all at their own pace and, if possible, at their convenience.Thus was born the idea of JewelryDesignerFinder.com, a place for retailers to find designers and for designers to make themselves available to retailers.
But why limit it to retailers? Every month we field calls from stylists and editors, asking for recomendations: Who makes jewelry in this or that style or technique or material? Who is hot? Who is amazing but still undiscovered?
So JewelryDesignerFinder was conceived as a way to be a resource for those people as well. And we didn't leave out consumers, either. We wanted to set up a system so that fine jewelry designers could be found by anyone interested in jewelry.
In Cindy's vision of how it would work, each category of people would have access to different information about the designers. For example, retailers would be able to see wholesale prices; others could not. Different groups would get different news reports. Plus, we would have blogs, trend reports and jewelry information "feeds" from respected sources in the industry like the Jewelry Information Center. We also wanted our people, the designers, to be able to control who could buy their jewelry. Selling on the internet is tricky enough without angering wholesale customers by undercutting them on a website. And wouldn't it be great if each designer could control the price of his or her product on numerous retailer websites simultaneously from just one central location? It would simplify life for everyone.
Those kinds of tasks required some pretty sophisticated internet programming, a capability we didn't have at the Jewelers Resource Bureau. Enter IDS, which had just the type of engine -- called an internet platform -- that would serve our needs. Working with the IDS development team, we had a site built that does all of the things just mentioned -- and a WHOLE LOT more.
Ideal Diamond Solutions got its start by providing retailers (and designers) with customized websites that give store owners enhanced abilities beyond what most of them were able to afford earlier. Retailers, who have actual physical stores to support and hence need to charge more for products like diamonds in order to pay for their shop's upkeep can now with an IDS website offer their customers the same breadth and depth of diamond inventory and the same economies of scale as internet operators who don't have the overhead of maintaining a store.
IDS enables the store owner to take back the business that had been lost for years to internet diamond merchants by leveling the technology playing field.
When Larry Chasin, the founder and CEO of IDS, met Cindy he had a vision to offer his retailer customers fresh, new and exciting designer products to help distinguish them from others online and from others in town. JewelryDesignerFinder.com made a perfect fit. With JDF, he could give IDS retailers access to hundreds of designers of fine jewelry, something impossible in a "bricks and mortar" retail location. They could "try out" any designer digitally on an in-store computer. If a designer sold well that way, he could go to the next step and buy the designer's actual line for the store.A collateral benefit is that, with IDS's network of retailer websites, anyone who becomes part of JewelryDesignerFinder.com gets immediate exposure to every retailer interested in designer jewelry. Imagine expanding your reach to dozens and dozens of new retailers, some you might not even be aware of!
Or not. JewelryDesignerFinder.com lets YOU decide. It gives both sides of the business equal say. Designers can, on a single screen, grant or deny access to any particular retailer who shows interest. It is a permission-based system and both parties have to agree on terms before it takes effect. In fact, the platform is so refined that a designer can regulate the usage of every single piece of his jewelry on the site -- which stores can display it, at what price, etc. There's nothing else like it out there.Naturally, with hundreds of designers -- all searchable by name, style, material, trade show and other categories -- some would want to make themselves stand out from the crowd. So we introduced a few ways for those who were willing to pay for it could get prime exposure. You can get an overview of those options right on the site by clicking here.As mentioned earlier, every original working designer of fine jewelry can post pictures on the site for free. As you undoubtedly have surmised, we can't reasonably be expected to allow posting of unlimited numbers of images for everyone for free -- we're not as big as Flickr yet! -- so we set a limit of five free images per designer. We feel that that is a reasonable number.
At any time, designers can add extra images at $20 each per year. We also have package deals where designers can can upload 15 or even 50 pictures a year for a fixed price plus get a whole host of other benefits. A comparison chart showing all the extras can he found here.One advantage that you have as someone who signs up early is that your chances of getting one of those premium spots is markedly better. The number of images we can "feature" at any one time is limited. It's first come, first served. So it makes sense for you to SIGN UP NOW TO GET ONE OF THOSE PRIME POSITIONS. Here's the link.
Better still, because we are still in the "growing" stage, we decided to reward early adopters with a terrific discount for signing up for the plans that are not free.For a very limited time, we are offering you an incredible $300 discount on both our Advantage and Premium packages for the first year. That's a serious saving, especially when you see what's included. The Premium plan, for example, has membership in our JRB Inner Circle bundled in -- a $187 value alone! If you're already a member, you'll get a year tacked on to your current membership.Oops, almost forgot: JewelryDesignerFinder.com was built from the ground up to be search engine friendly. This is no small consideration. It means that once you sign up, it's very likely that you'll be greatly increasing your chances of being FOUND. And isn't that the whole point?
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