2009 Tucson JRB Marketing Academy for Jewelry Designers
We're taking our education on the road and running 7 classes at the historic Manning House during Tucson Gem Week. Join us for one or two or more of our business classes to ramp up your marketing skills for the new year.
The classes are being held at the Historic Manning House from Wed. Feb. 4 to Friday, Feb. 6th. You can register on their site on www.mhbeadshow.com. The Manning House is just a few blocks from the Convention Center in downtown area. Easy to get to via the Gem Shuttle and there's a lot of parking there, too. And a nice area for breakfast or lunch before or after our classes, too.
1. How to Make a Living at Your Art
INSTRUCTOR: Marlene Richey
DATE: Wed, February 4, 2009
9:00am - 11:20am
LEVEL: Beginner
You have found your passion, now you want to make a living at what your love. But how? You have to develop not only the skills to create art but to get your work on the marketplace. This class will help you understand the steps necessary to run a successful art/craft business as well as teach you tricks of the trade to ensure your art is more than just a hobby. The class is hands on, fast paced, and fun with tons of handouts. Discover why designing your business can be just as much fun and just as creative as designing your jewelry.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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2. Defining Your Brand Identity
INSTRUCTOR: Cindy Edelstein
DATE: Wed, February 4, 2009
12:00pm - 2:20pm
LEVEL OF EXPERIENCE: All
Great designs are the first step to success but a clear and insightful brand identity is what turns those great designs into a great business. You have to find and communicate your unique selling proposition to be able to have a place in the market. Design talent is not enough. Learn how to find your brand, communicate it and keep it consistent so that you can set yourself apart from your competition. You will have time to discuss successful strategies of others and do exercises that help you craft the identity that brands your work.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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3. Building Your Marketing Toolkit
INSTRUCTOR: Cindy Edelstein
DATE: Thursday, February 5, 2009
9:00am - 11:20am
LEVEL OF EXPERIENCE: All
There are many tools to use to communicate with prospective customers, consumers and editors and all are necessary for your success. In this interactive workshop we'll discuss all the tools and how to use them -- and you'll figure out which ones you want to employ right away. From the old
standards (brochures and postcards and direct mail) to the cutting edge (blogs, facebook and enewsletters) we'll cover them all.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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4. Craft Fairs, Trade Shows and Personal Appearances: How to "Show Up" for Success
INSTRUCTOR: Marlene Richey
DATE: Thursday, February 5, 2009
12:00pm - 2:20pm
LEVEL OF EXPERIENCE: All
Whether it is wholesale or retail, indoors or outside, juried or not
juried, local or national, craft or fine jewelry, you will come away
from the class with more confidence on the ins and outs and how-to's of
participating in all the various types of shows. I will discuss
everything from finding the appropriate show venue, the application process, filling out the ten feet of paper work required, the jury process, to designing a booth, traveling to the show, set-up and tear-down, security, making sales,
displays, getting paid, and learning that the bottom line of a show is
not always the sales at the event. We'll also translate the experience to instore events and personal appearances (aka trunk shows) and learn how to maximize those events as well.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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5. How to do Your Own PR
INSTRUCTOR: Cindy Edelstein
DATE: Friday, February 6, 2009
9:00am - 11:20am
LEVEL OF EXPERIENCE: All
Dream about having your jewels on the cover of a magazine? Wish for your phone to ring off the hook because Oprah thinks you're a Favorite Thing? Wishing you'd get invited to events where the paparazzi snap -- or at least people are looking for great jewels? We'll teach you how to find, contact and entice the media to write about your jewelry. We'll break down the different media outlets, how to build a press kit, how to pitch an editor and how to maximize the publicity you get. You'll learn how to write a press release and make a "pitch."
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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6. The Art of Selling
INSTRUCTOR: Marlene Richey
DATE: Friday, February 6, 2009
12:00pm - 2:20pm
LEVEL OF EXPERIENCE: All
Most really good salespeople (not the used car stereotype) are born that way. But that doesn't mean everyone can't learn some of the basics, things like how to close a sale, greet someone who walks up to your booth at a craft show or answer difficult questions. You'll learn how to provide a potential client with the necessary information to become a paying client, and you'll learn some of the tell-tale body language signs that will give you the confidence to be
your best self in a sales situation. Just as there is an art to making jewelry, there is also an art to selling it. Learn from someone who has been there, learned through experience and done it. See why some simple tricks of the trade can make sales exciting -- and definitely rewarding.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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7. Profiting from an Online Presence
INSTRUCTOR: Cindy Edelstein assisted by Larry Chasin, Ideal Diamond Solutions
DATE OFFERED: Friday, February 6, 2009
3:00pm - 4:30pm
LEVEL OF EXPERIENCE: All
Wondering how to use the internet to grow your business? From online stores to selling communities to your own website we'll discuss all the options and figure out which ones are right for your business. We'll talk about what you need to have on your website to maximize traffic, aid sales and partner with retailers and customers online. You'll learn about Search Engine Optimization (SEO) and why you should care about it more than anything
else. With this class you'll be confident about your next steps to increase sales online.
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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About Cindy
Cindy Edelstein is the owner of Jeweler's Resource Bureau, a niche marketing consultancy dedicated to helping designers grow and prosper. A journalist by trade, Cindy's expertise comes from 20 years in the fine jewelry industry championing the designer sector with projects she
has invented just to serve her niche. She has created trade shows, conferences, publications and online businesses that offer designers education, marketing opportunities and business advocacy not seen anywhere else. She consults with the premier jewelry trade shows -- Couture (http://www.couturejeweler.com) and JA New York (http://www.ja-newyork.com) --
to help designers reach their best customers. Often called the Designer's Guru, Cindy has listened to her clients and set out
to teach and offer them all they need and make it fun and easy to do.
About Marlene
Marlene Richey has been on both sides
of the jewelry showcase having run a wholesale handmade jewelry business and a successful jewelry gallery. During the past three decades she has
grown
and nourished these artistic, entrepreneurial businesses and taught herself how to sell, market, merchandise, publicize and profitize designer
jewelry
and fine craft. She is a well-known teacher and lecturer on the subject of design entrepreneurship and the author of the book "Profiting by
Design." (http://www.mjsa.org/info_press.php)
About Larry
Larry Chasin is the president of Ideal Diamond Solutions (http://www.idealdiamondsolutions.com), the first jewelry industry internet platform that helps bricks-and-mortar jewelers sell more product online and connects them with fine jewelry designers via the JRB Designer Gallery on IDS.
Larry is committed to the growth of the jewelry industry on the internet and to helping every jeweler prosper from it. IDS has patented technology that allows for true interconnective business relationships that make it easy for all kinds of jewelry makers and sellers to sell in cyberspace.
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Want to book a Speed Coaching Session with Cindy? Send me an email at cindy@jewelersresource.com
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register at: http://www.mhbeadshow.com/classes-new.php SCROLL DOWN till you see this class
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The Manning House is located at 450 W. Paseo Redondo in downtown Tucson.
This is just a few blocks away from the Tucson Convention Center and a stop on the Tucson Gem Shuttle. There is also ample parking.
Check the driving directions and map of the Manning House location (http://www.mhbeadshow.com/directions.php) to see how convenient it is.
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