Pre-Summit Workshops -- Publicity & Sales Strategies and Trunk Shows
SUMMIT BONUS!
BEST PRACTICES FOR DO-IT-YOURSELF PUBLICITY
& SPRING PLANNING - FROM TRUNK SHOWS to TRADE SHOWS
Fran Pennella, Benali Consulting
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Michelle Orman, Last Word Communications
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Limited Seating! First 40 attendees only!
These are the tricks of the trade that every designer needs but usually can't find!
Takes place at NYC Seminar Center, 71 W. 23 Street, NYC on Saturday March 13th
AGENDA:
1pm to 2pm -- Publicity Workshop with Michelle Orman,
president of Last Word Communications
Michelle's one-hour workshop will teach you:
What a press kit is and how to create one yourself
What goes into a press kit
How to write about yourself and your jewelry well
Who to send your press kits to
What to do after you send them your press kit
... and so much more
Michelle Orman has been creating attention getting campaigns and events for the fine jewelry industry
for more than ten years. She is expert at what editors want and how you can get it to them.
2:15pm to 3:15pm -- Spring Planning - From Trunks Shows to Trade Shows Fran Pennella,
president of Benali Consulting
Fran's one-hour workshop will teach you:
How and when to do a trunk show at a retailer's store
The questions to ask when planning your event calendar
How and when to do a trunk show at a retailer's store
What you need to have done to approach a retailer
How to choose a trade show
How prepare for a trade show -- sale, mktg & pr tips
... and so much more
Fran Pennella started Benali Consulting in 2009 to bring her 10+ years of marketing and sales acummen to a wider audience.
She works with small designers and retailers to help them increase sales, exposure and maximal effectiveness.
| Need Photos of Your Jewelry or YOU for Your Press Kit?
We have invited noted jewelry photographer Ralph Gabriner to set up during our Pre-Summit Workshops to make it easy for you to get some product photography handled easily and affordably.
Ralph is offering a special rate (billed seperately by Ralph) for our Workshop Attendees.
If you need a headshot, Frank Stankus, will be set up to shoot you during the afternoon, too. Frank's headshot cost is $50 for this event - it's a real deal! Do your own make-up and hair, please. |
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We are pleased to present these two industry pro's to our Designer CEO Summit Attendees in a specially designed dual workshop.
These topics are never covered in other seminars -- we had to create a unique day for it since it didn't even fit into our full Designer CEO Summit day!
This is a fantastic opportunity for every designer --
but one only the first 40 Summit Attendees
Sign up now to make sure you get a spot. At only $99 for the two seminars -- it's invaluable.
Cindy Edelstein will also be on-site and available for advice.
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