Trade shows are a vital, yet sometimes confusing, part of your marketing plan
Trade shows are a vital part of your marketing plan but understanding the landscape is even more important.
Here's a quick infographic that visually explains the options open to a jewelry designer. There are different benefits to each category and many overlap.
When choosing a trade show you should seek out as much advice beforehand -- both here, by calling Cindy and by asking your peers.
Remember one person's "Great" show is another's "mediocre." And there are many ways to interpret the experience so remember to ask 10 great questions to earn one good answer.