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home | Success Tips Archives

Tips Archives

Frequently we send out a short tip, commentary or business how-to to help you move your business forward. This is free to all who subscribe via the box below.

Get Insider's Tips & Expert Advice with our Tips E-Newsletter!

Write Down your Shop Procedures
October 6, 2008
Write down your shop procedures for maximum efficiency . . . keep reading
Go Google Yourself!
December 3, 2008
Keep track of your publicity with Google Alerts . . . keep reading
Protect Yourself When Consigning
December 10, 2008
Protect Yourself When Consigning . . . keep reading
Recession-Proof Your Attitude
Damn the trepidation! Full speed ahead! . . . keep reading
Keep Up Your Frequent Contact With Clients and Prospective Customers in Tough Times
February 4, 2009
This is a truism that I keep telling people year-in and year-out but feel it is worth repeating again because of the current economic client. Whether it's fear of getting a negative respons . . . keep reading
A Checklist for Search Engine Optimization
A checklist for search engine optimization from Joan the Publicity Hound [] Here's a quick checklist of how to optimize your press releases for the search engines. . . . keep reading
Online Press Release Distribution Tips
On the Internet, press releases take on new meaning. They provide search-engine visibility and additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it's becoming more important to optimize press releases for online distribution. . . . keep reading
Design Contests are a great PR Tip
The lazy days of summer are upon us but you must be thinking a few months in advance. Coming up in the next few months are the deadlines for the Spectrum and MJSA Vision Awards... so start dreaming. . . . keep reading
Press Release Tips for Success
In order for the world to know about you ... you have to do some public relations. Luckily, the jewelry trade press is an easy audience. They're eager to receive your new photos and business information. BUT you have to send them the right stuff. We've polled them to see what they need. . . . keep reading
VIP Photo Gallery Tip
A VIP photo gallery is a good tip for those that want to be sure they'll spot the important folks at every industry function and make the most of every networking opportunity. . . . keep reading
 Tip of the Week

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