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Most Popular Articles on this site
The list shows the most widely read articles on this site.
- Media Planning and Ad Placements Explained by an Expert
Do you know how many women read Vogue vs. Bazaar? Or which reaches more city folks? Do you know how often is TOO often to run an ad? Well, a media planner is the expert that will help you made educated choices and possibly help you get insider deals, to boot. . . .
- If You're Thinking About Opening a Retail Store of Your Own . . .
The perils, pitfalls and rewards facing designers who open a retail space of their own. Originally written for AJM magazine in 2001, this article turns out to just as relevant today. It has been expanded to provide more information that what appeared in print. . . .
- A Look at Where the Designer Jewelry Market is Headed in the New Millennium (1999)
The following is based on a presentation by Cindy Edelstein to the GIA Symposium held in San Diego in June of 1999
I was asked here today to shed . . .
- WWD Jewelry Brand Consumer Awareness Results
The red carpet is intended to boost a luxury brand's image, but there are other ways to raise a profile, including store and brand expansion, compelling marketing and adorning models with collection pieces. So which jewelry brands rank highest when it comes to luxury consumer awareness? In January, the New York-based Luxury Institute released a study on which luxury jewelry brands were most familiar. The institute surveyed more than 500 respondents, ages 30 and above, with a household net worth of $5 million or higher. Below, the top 12 brands and what wealthy consumers think of them. . . .
- Let Our Team Build and Manage Your Online Brand Identity
How Raising Your Internet Visibility Can Grow Your Business . . .
- Trunk Shows & PA's: How They Actually Work
Trunk shows Sometimes retail jewelry stores make an arrangement with a supplier to come and sell directly to their customers. If you . . .
- Ten Commandments for Being the Company Spokesperson
You sent out the press release and included the contact information. You are listed as the spokesperson for your company--but what does that mean? And how can you be an effective one?
First, always be available, easily reached, and completely prepared for comment. Journalists work on all kinds of deadlines. If a journalist takes the time to call, be available to talk to them . . .
- Tips, Tricks & Etiquette Of Brainstorming
I think designers can use these tips when brainstorming with staff, advisors or even with a bunch of smart friends who are willing to help you with yo . . .
- The Profitability and Pitfalls of Credit Card Processing
In today's marketplace businesses everywhere are experiencing shrinking margins as competition and the cost of doing business increase.
But it is . . .
- What Works: Hardcover Photo Books for Promotion
Here is an often overlooked marketing tool that you would never expect to be as useful as it has proven to be in this social media-crazed era . . .
- We've Chosen a "Preferred Vendor" to Process Credt Cards
We listened to our members describe the many issues they face in processing credit cards, and after a thorough review, we chose Charge Card Systems (CCS) as our preferred vendor for credit card processing. . . .
- Trade shows are a vital, yet sometimes confusing, part of your marketing plan
Trade shows are a vital part of your marketing plan but understanding the landscape is even more important.
Here's a quick infographic that visually . . .
- Memoing -- The Pros and Cons of Consigning Goods
Should you or shouldn't you? It's a prolific tool but is it the most eficient way to make money? And is memoing any different from consignment? . . .
- Merchant Account / Credit Card Terms Glossary
There are so many terms to credit card processing. This glossary should help you navigate through the business of accepting credit cards. . . .
- Credit Card Processing 101
In order to lower your processing costs, reduce fraud and improve customer service, the following guidelines should be followed. These guidelines rema . . .
- Security recommendations for home-based businesses
Working from home provides a practical and cost-effective business model. A home-based jewelry business, however, comes with additional security risks that you and your family must address. Read more ... . . .
- On Video: A Quick Tip for Members from Vicente Agor
Vicente Agor shows you what is needed to make a great press kit. . . .
- Tour Page 2 - Video Tips From Designers
On Video: Designers and their staff tell you directly what works and what doesn't in the designer jewelry business. . . .
- The Varieties of Licensing
What would it be like if you could stock your shelves with items that combine the exclusiveness of a name like Jose Hess with the wide-ranging appeal . . .
- The Business Plan
The first and most important benefit of a business plan is that it gives you a path to follow. A plan sets the stage to make the future what you want it to be. A plan also makes it easy to let your banker in on the action. Likewise, potential investors can review your plan to gain a better understanding of your business and to determine if their investment is worth the risk. . . .
Displaying 21 thru 40 of 161 Found Back Next
Keeping Yourself Safe|
If you have any,/i> role in the jewelry industry -- store owner, manufacturer, designer, sales associate, gem dealer, whatever -- you are a potential target for jewel thieves. This webinar will teach you how to protect yourself beyond what common sense dictates. . . . keep reading
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