Feature Articles continued
Displaying Matches 1 thru 15 of 32 Found. NEXT
You're Not as Safe as You Might Want to be
Cautiously, I crept up the subway stairs to street level, and paused. Somewhere nearby, I knew, he was out there looking for me.
My first attempt t . . .
Free Planning Webinar for Designers
A lot of business success is predicated on following a business plan. Here's how to make one. . . .
Trade shows are a vital, yet sometimes confusing, part of your marketing plan
Trade shows are a vital part of your marketing plan but understanding the landscape is even more important.
Here's a quick infographic that visually . . .
Our First Book!
We are extremely pleased to announce the publication of our first book, "Brilliance! Masterpieces from the American Jewelry Design Council," a coffee . . .
Check Out This Amazing Way to 'Mount' Your Jewelry
It's not often that we get excited about something new in packaging. But we did this time. . . .
If You Work From Home, Don't Publicize Your Business Address!
Recent advancements in Google's mapping technology now make it possible for anyone with a computer and an internet connection to see what your street address looks like -- from street level, not a satellite view. It's a new safety consideration, especially if you work from home. . . .
Start a Blog - it's your best New Marketing Tool
"This is a relationship business" we keep hearing everyone say. Well, it's true. So it follows that you have to do everything you can to maintain those relationships. Are you? You're not if you don't have a blog. . . .
What is a Carnet?
Carnets are "Merchandise Passports." They are international customs documents that simplify customs procedures for the temporary importation of various types of goods. In the U.S., two types are issued: ATA and TECRO/AIT Carnets. . . .
52 Nonstop Networking Tips
52 Nonstop Networking Tips by a Master Networker
I heard Andrea speak at Women in the Know, a Women's Jewelry Association conference, and I thoug . . .
Ten Commandments for Being the Company Spokesperson
You sent out the press release and included the contact information. You are listed as the spokesperson for your company--but what does that mean? And how can you be an effective one?
First, always be available, easily reached, and completely prepared for comment. Journalists work on all kinds of deadlines. If a journalist takes the time to call, be available to talk to them . . .
WWD Jewelry Brand Consumer Awareness Results
The red carpet is intended to boost a luxury brand's image, but there are other ways to raise a profile, including store and brand expansion, compelling marketing and adorning models with collection pieces. So which jewelry brands rank highest when it comes to luxury consumer awareness? In January, the New York-based Luxury Institute released a study on which luxury jewelry brands were most familiar. The institute surveyed more than 500 respondents, ages 30 and above, with a household net worth of $5 million or higher. Below, the top 12 brands and what wealthy consumers think of them. . . .
Business Grant Contest by Halstead Beads
Halstead Bead, Inc. is pleased to announce its Second Annual Business Development Grant for new designers entering the bridge jewelry trade. The grant will be awarded to a winning candidate in August. The winner of the 2007 Grant will receive $6,000 in cash and merchandise as well as other benefits. . . .
Tips, Tricks & Etiquette Of Brainstorming
I think designers can use these tips when brainstorming with staff, advisors or even with a bunch of smart friends who are willing to help you with yo . . .
Media Planning and Ad Placements Explained by an Expert
Do you know how many women read Vogue vs. Bazaar? Or which reaches more city folks? Do you know how often is TOO often to run an ad? Well, a media planner is the expert that will help you made educated choices and possibly help you get insider deals, to boot. . . .
Obscure Silver Makers Marks
A list of designers and maker's marks that have been difficult to find in reference materials. . . .
Displaying Matches 1 thru 15 of 32 Found NEXT