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home | Feature Articles | Feature Articles Archives

Feature Articles continued

Displaying Matches 1 thru 15 of 32 Found.   NEXT

You're Not as Safe as You Might Want to be
by Frank Stankus
Cautiously, I crept up the subway stairs to street level, and paused. Somewhere nearby, I knew, he was out there looking for me. My first attempt t . . . keep reading

Free Planning Webinar for Designers
A lot of business success is predicated on following a business plan. Here's how to make one. . . . keep reading

Trade shows are a vital, yet sometimes confusing, part of your marketing plan
Trade shows are a vital part of your marketing plan but understanding the landscape is even more important. Here's a quick infographic that visually . . . keep reading

Our First Book!
We are extremely pleased to announce the publication of our first book, "Brilliance! Masterpieces from the American Jewelry Design Council," a coffee . . . keep reading

Check Out This Amazing Way to 'Mount' Your Jewelry
by Frank Stankus
It's not often that we get excited about something new in packaging. But we did this time. . . . keep reading

If You Work From Home, Don't Publicize Your Business Address!
by Cindy Edelstein and Frank Stankus
Recent advancements in Google's mapping technology now make it possible for anyone with a computer and an internet connection to see what your street address looks like -- from street level, not a satellite view. It's a new safety consideration, especially if you work from home. . . . keep reading

Start a Blog - it's your best New Marketing Tool
Frank Stankus
"This is a relationship business" we keep hearing everyone say. Well, it's true. So it follows that you have to do everything you can to maintain those relationships. Are you? You're not if you don't have a blog. . . . keep reading

What is a Carnet?
From US Council for International Business website
Carnets are "Merchandise Passports." They are international customs documents that simplify customs procedures for the temporary importation of various types of goods. In the U.S., two types are issued: ATA and TECRO/AIT Carnets. . . . keep reading

52 Nonstop Networking Tips
Andrea Nierenberg
52 Nonstop Networking Tips by a Master Networker I heard Andrea speak at Women in the Know, a Women's Jewelry Association conference, and I thoug . . . keep reading

Ten Commandments for Being the Company Spokesperson
You sent out the press release and included the contact information. You are listed as the spokesperson for your company--but what does that mean? And how can you be an effective one? First, always be available, easily reached, and completely prepared for comment. Journalists work on all kinds of deadlines. If a journalist takes the time to call, be available to talk to them . . . keep reading

WWD Jewelry Brand Consumer Awareness Results
The red carpet is intended to boost a luxury brand's image, but there are other ways to raise a profile, including store and brand expansion, compelling marketing and adorning models with collection pieces. So which jewelry brands rank highest when it comes to luxury consumer awareness? In January, the New York-based Luxury Institute released a study on which luxury jewelry brands were most familiar. The institute surveyed more than 500 respondents, ages 30 and above, with a household net worth of $5 million or higher. Below, the top 12 brands and what wealthy consumers think of them. . . . keep reading

Business Grant Contest by Halstead Beads
Adapted from a Halsead press release
Halstead Bead, Inc. is pleased to announce its Second Annual Business Development Grant for new designers entering the bridge jewelry trade. The grant will be awarded to a winning candidate in August. The winner of the 2007 Grant will receive $6,000 in cash and merchandise as well as other benefits. . . . keep reading

Tips, Tricks & Etiquette Of Brainstorming
From a site I found on tele-brainstorming
I think designers can use these tips when brainstorming with staff, advisors or even with a bunch of smart friends who are willing to help you with yo . . . keep reading

Media Planning and Ad Placements Explained by an Expert
Joanne DeRicco
Do you know how many women read Vogue vs. Bazaar? Or which reaches more city folks? Do you know how often is TOO often to run an ad? Well, a media planner is the expert that will help you made educated choices and possibly help you get insider deals, to boot. . . . keep reading

Obscure Silver Makers Marks
A list of designers and maker's marks that have been difficult to find in reference materials. . . . keep reading

Displaying Matches 1 thru 15 of 32 Found  NEXT

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